Mortein is a well-known brand of household insecticide products, which has been providing effective solutions for insect control for many years. One of the key aspects of Mortein’s marketing strategy is its use of a Mortein mascot, which has become synonymous with the brand and its products.
In Johannesburg, Mortein’s brand mascot, the “Mortein Man,” has become an iconic figure in the city’s advertising landscape. The Mortein Man is a cartoon character who is depicted as a superhero, equipped with all the tools and gadgets necessary to combat household insects. He wears a bright blue and yellow suit, with a distinctive helmet that features a stylized “M” on the front.
The Mortein Man is used in a wide range of advertising campaigns, including television commercials, print ads, and social media content. His appearance in these campaigns is designed to appeal to consumers who are looking for effective solutions to the problem of household insect control. The Mortein Man’s superhero persona also helps to reinforce the idea that Mortein’s products are powerful and effective, and can be relied on to get the job done.
One of the key benefits of using a brand mascot like the Mortein Man is that it helps to build brand recognition and loyalty. Consumers are more likely to remember a brand that has a distinctive and memorable mascot, and this can help to drive sales and increase brand awareness. The Mortein Man’s bright blue and yellow suit, combined with his superhero persona, makes him an instantly recognizable figure in the advertising landscape.
Another benefit of using a brand mascot is that it can help to create an emotional connection with consumers. The Mortein Man’s superhero persona is designed to evoke feelings of power and control, which are important for consumers who are looking for effective solutions to the problem of household insect control. By creating an emotional connection with consumers, Mortein is able to build a stronger relationship with its customers, which can translate into increased sales and brand loyalty over time.
Overall, the Mortein mascot is a highly effective marketing tool that has helped to build the brand’s reputation as a leader in the household insecticide market. The Mortein Man’s superhero persona, combined with his distinctive appearance, has made him an instantly recognizable figure in Johannesburg’s advertising landscape. By using the Mortein Man in a wide range of advertising campaigns, Mortein has been able to build strong brand recognition and loyalty, while also creating an emotional connection with its customers.
The Mortein Mascot is formed like a Mortein insect spray can. The can style costume was designed to have the same proportions as a real Mortein can. The original Mortein container artwork is perfectly replicated. Hence, the front and back view of the original can are the front and back of the mascot can. The Mortein mascot and was printed onto ABS (Acrylonitrile Butadiene Styrene) sheet and then fabricated into a single mascot costume.
There is an aluminium inner structure that supports the can and forms integral shoulder straps to better distribute the weight of the costume for the person who is carrying/wearing it. This method of construction results in a more comfortable wearing experience for the user.
The headpiece was made to look like a nozzle. Worn with a lycra unitard. The shoes are outsized and made from sponge. Rubber soles are shaped to make walking easier.