Mister Gumba is the mascot character for Cambridge Foods, a food store chain. When designing the Gumba Mascot costume, The Good Guise made an interpretation of an existing Gumba cartoon character to create a character that would represent the food chains value proposition of being “well fed and strong”.
The team went through a number of design iterations before arriving at a satisfactory point with the client and as with all great design work, the final solution met all of the clients criteria.
The Mister Gumba mascot has become a well-known figure in the Johannesburg retail landscape, representing the popular Cambridge Foods brand. Mister Gumba is a friendly and approachable cartoon character.
The Cambridge Foods brand is focused on providing quality, affordable groceries to consumers in Johannesburg, and the Mister Gumba mascot is a key part of the brand’s marketing strategy. The mascot is used in a wide range of advertising campaigns, from television and radio commercials to in-store promotions and social media outreach.
One of the primary reasons for the success of the Mister Gumba mascot is its ability to connect with consumers on a personal level. The friendly and approachable appearance of the mascot helps to build brand recognition and loyalty, while also conveying the message that Cambridge Foods is a trustworthy and reliable brand that cares about its customers.
In addition to its use in advertising campaigns, the Mister Gumba mascot has also become a fixture in Cambridge Foods stores throughout Johannesburg. The mascot is often used to greet customers, pose for photos, and even hand out samples of new products.
The popularity of the Mister Gumba mascot is a testament to the success of the Cambridge Foods brand in Johannesburg. By using a friendly and approachable character to represent the brand, Cambridge Foods has been able to connect with consumers in a way that feels personal and authentic.
Overall, the Mister Gumba mascot has become an integral part of the Cambridge Foods brand in Johannesburg. By using a friendly and approachable character to represent the brand, Cambridge Foods has been able to build strong connections with consumers, building brand recognition and loyalty in the highly competitive retail landscape. With Mister Gumba as its ambassador, Cambridge Foods is well-positioned to continue its growth and success in Johannesburg for years to come.